When implementing the BrainGreen project, we primarily focus on the educational and information mission through all media accessible around the world. We believe that it is the plastics mismanagement in the society that is the biggest problem. We focus on prevention, i.e. making ordinary consumers aware of the problem of plastic products, especially disposable ones. We develop training materials, TV and radio spots, we reach recipients via the Internet, press, schools, local government institutions, medical institutions and all other possible forms of communication. We engage celebrities, YouTubers, travellers, opinion leaders, tourist service points and travel agencies in the implementation of the mission. Our volunteers personally visit poor places, mainly in coastal areas, sharing knowledge about the possibilities of reducing plastic in everyday life, methods of processing, segregating and preparing plastic waste for recycling.